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Chats

Chats

Every discussion in its place: a group for the team, a thread per topic, and private messages — so decisions never drown in one endless feed.

Ramadan campaignIn group: Marketing team
Live meeting
SSalemNNouraKKhalidRReemMMajedHHind

Your mic starts muted.

Salem AliI uploaded the campaign plan to the document.
Noura Al-QahtaniGreat — let's review it on a call this afternoon.
Salem Ali#Prepare the Ramadan designs before Thursday.
Conversation makes the work

A task starts from a message.

The conversation below actually works: hover over any message and press Turn into a task and it is created in front of you with an owner and a due date, or type # and the task title in the composer and a quick task is created from a single line. This symbol is for creating only.

# Marketing groupGeneral group · 5 members — belongs to no project or client
N
Noura14:28
I uploaded both visual directions inside the Visual identity brief document. I need your view before end of day.
S
Salem14:30
The first is closer to the campaign's tone. We keep the second for next season.
K
Khalid14:31
The press moved its date up: final copies Monday not Wednesday.
R
Reem14:33
And who reviews the Arabic copy before it goes out?
A
You14:34
I will review it, and Noura is preparing the print file.
0A task created from this conversationHover over any message and its action bar appears.
#Type # and a task title to create a quick task from the conversationor hover over a message and press Turn into a task
The thread of it

Every task has its own thread:
discussion and delivery in one place.

Inside the thread: # Subtask · / Link to a project or client · @ a teammate or the assistant.

Sectors+22 other sectorsAccounting · real estate · education · healthcare and more
Task #512 — launch the Ramadan campaignTask thread · Sunday · the discussion here does not flood the group
Campaign meeting in progress
NNouraKKhalidRReemSSalemAYou

The recording and its transcript are saved in this thread automatically.

N
Noura10:05
Audience: our existing clients first, then expansion.
K
Khalid10:06
Platforms: Snap, X and Instagram; budget forty thousand.
A
You10:08
@assistant Prepare the campaign for three segments: those unaware of the problem, those who feel it, and those who know the solution.
Assistant10:09
I split it into three segments, each with its own message and channel:Unaware of the problem They think follow-up chaos is normal — show them the cost: how many tasks were lost last week. A short video on TikTok and Instagram.Feels the problem They know they are losing time but not the alternative — the before/after difference in three clicks. Instagram and email.Knows the solution They are comparing tools — what sets us apart: a task starts from a message. WhatsApp for our clients, and the comparison page.I documented it in the Audience segments and targeting document:Audience segments and targeting
A
You10:14
Excellent. Design the campaign around these segments.
Assistant10:15
I prepared the designs on the approved identity: three sizes per segment (square · portrait · story), and each design's copy comes from its segment's message, not generic text. Nine files with their source versions.I attached them to the task:Task #512 — launch the Ramadan campaign · 9 attachments
A
You10:21
Get them ready to publish.
Assistant10:22
I have prepared the campaign's three posts and their designs — review and approve them for publishing:TikTokFirst segment video · ready for reviewDoneInstagramPost and story · ready for reviewDoneWhatsAppClient message copy · ready for reviewDoneTask #525 — review and approve the campaign posts · SalemWhat you approve goes out in your name, and the task stays open until you do.
Inside the thread: # Subtask · / Link to a project or client (searchable) · @ a teammate or the assistant.
The assistant, inside the conversation

Away for two hours?
Do not read thirty-eight lines.

Ask inside the conversation itself: it summarises what you missed with its sources, suggests a reply that is actually inserted into the composer above, and turns what was agreed into tasks. And if the answer is not in the conversation, it says so instead of inventing it.

The assistant inside the Marketing groupIt reads this conversation only — nothing outside it
Assistant

Thirty-eight messages since yesterday. Three of them concern you:

1The press date moved up: final copies Monday not Wednesday.
2The first visual direction is approved; the second is kept for next season.
3The Arabic copy review is on you; the print file is on Noura.
Noura: We started preparing two visual directions for the Ramadan campaign.
Noura: I uploaded both directions inside the Visual identity brief document.
Salem: The first is closer to the campaign's tone; the second is kept for next season.
Khaled: The press moved its date up: final copies on Monday, not Wednesday.
Reem: Then we need the print file at least two days before that.
Reem: And who reviews the Arabic copy before it goes out?
You: I will review it, and Noura is preparing the print file.
Khaled: The extra print budget is still open — we have not settled it.
Press any source in the answer and its line lights up in the transcript below
The point we want you to leave with

Chat is not a separate app.
From it you run your systems and all of your work.

No hopping between eight apps: the task, the document, the call, the invoice and the client record all start from a line in the conversation, and come back to it with their result.

Everything in this orbit starts with a line you type — not a form you open.

Put Chat to work

Try it with your team and judge after the first hour.