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Brand identity briefEdited 5 min ago · 3 editing nowSNK

Brief summary

An identity speaking to a young Saudi audience, in a confident tone that never tries too hard.

Phase one: research and analysis

Phase two: visual direction

Embedded documentsColour guideTone of voiceApplication examples
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Projects / Brand identity revampSNK3 editing nowKept
Ramadan campaign plan
Updated 2 minutes ago · Salem AliLinked to task #482
Campaign goals
We launch mid-Ramadan with one clear message, measured on engagement — not on impressions of taste.
One message per channel — not five near-identical ones.
Photography we shot ourselves, not stock images.
Approve the visual direction
Hand the final files to the printer
The dates are fixed: one day late in design pushes the launch a full week.
Colour guide

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Brand identity briefSNKediting now

Brief summary

An identity speaking to a young Saudi audience, in a confident tone that never tries too hard.

Phase one: analysis and research, finished before month end.

Phase two: visual direction, then approval.

VERSION HISTORY

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Ramadan campaign scope of work2 open comments

Scope of work

The delivery covers three complete visual identities each with a usage guide, reviewed by @NouraNNouraDesigner — identity teamOpen tasks3Last seen2 minutes ago before it goes to the client.

Delivery takes four weeks from the approval date, excluding any wait on the client’s reply.

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SSalem12 minutes ago

three complete visual identities

Are all three at the same price, or is each a separate line in the quote?

NNoura: a separate line — I will amend the quote.
KKhalid4 minutes ago

four weeks from the approval date

We need it stated that waiting on the client is outside the timeline.

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Document checklistDone: 1/4

Approve the visual direction
Draft the ad copy
Final client review
Send the files to the printer

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4 items · from the project tasks
DeliverableOwnerStatusDue
Visual directionNouraDoneSunday
Ad copySalemIn progressTuesday
Client reviewKhalidWaiting on clientThursday
Print filesNouraNot startedNext Sunday

Editable source files, not just flattened images.

A three-page usage guide for each identity.

A print version and a screen version, at the agreed dimensions.

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